Lead Generation

Lead Generation Agent

Build repeatable prospect-research runs that find, enrich, qualify and structure leads before a salesperson spends time on them.

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Lead Generation run

Lead Generation Agent: inspectable by design

Inspectable

1
Encode qualification rules
The next step runs only with the tools and permissions assigned to this agent.
2
Source candidates
The next step runs only with the tools and permissions assigned to this agent.
3
Verify the evidence
The next step runs only with the tools and permissions assigned to this agent.
4
Structure the records
The result and tool activity remain available in the run history.

Tools are scoped

Writes can require approval

Run history retained

Best fit

Who this role is built for

Outbound teams
Local lead-generation campaigns
Agencies building prospect lists

Jobs to be done

What the Lead Generation Agent actually handles

Specific operational work, tied to the tools and controls available in Enverif — not a generic chatbot job description.

Discover companies

Use the research sources assigned to the run to identify businesses matching your ICP criteria.

Enrich people and firms

Use Apollo for available company and people data when the connector is configured.

Research local markets

Use Google Maps Platform for place discovery and geographic business research.

Structure the handoff

Write verified records to Google Sheets or pass them into the next Enverif workflow.

Workflow

A run you can follow from goal to outcome

Each stage stays inspectable, and external writes can stop at an approval gate before anything changes outside Enverif.

Step 1
Encode qualification rules
Start with explicit must-have, exclusion and geography criteria.
Step 2
Source candidates
Use Apollo, Apify or Google Maps according to the market and data required.
Step 3
Verify the evidence
Keep source context with the run and exclude records that do not meet the criteria.
Step 4
Structure the records
Normalize the qualified fields before appending them to a connected sheet or downstream process.
Step 5
Hand off only qualified leads
Send the approved list into the sales workflow instead of mixing raw prospects with qualified records.

Example tasks

Give it a real objective

“Find businesses in this territory matching these criteria, explain the qualification evidence, and export only qualified records.”
“Enrich this company list with the available decision-maker and firmographic data, leaving unknown fields blank rather than guessing.”
“Research local service businesses from Google Maps and rank them against this ICP without drafting outreach yet.”

Extensions

Use the tools this role actually needs

Built-in integrations used by this role

MCP when the built-in catalog stops

Additional data systems can be attached through a compatible MCP server or webhook when you need a source outside Enverif's built-in discovery connectors.

How Enverif uses MCP

Control

Autonomy is a policy, not an assumption

Enverif records the run and lets you govern external writes through per-agent approval policy. Start with review required, inspect the history, then deliberately grant more autonomy only where it makes sense.

Platform

The building blocks behind the role

Workflows Plugins Knowledge Analytics

Handoff to the next employee

— Send qualified records to the AI Sales Employee for research-backed outreach preparation.

FAQ